Hesham Khalafallah Founder & CEO – MetaLife Metaverse

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 Head of AI and Development, Engineering the Future of MetaLife Metaverse.

Shehata El-Sayed is one of the brilliant minds and core innovators behind the MetaLife Metaverse Project, leading the development of AI-powered simulation models and next-generation immersive environments that redefine the boundaries of virtual reality and metaverse experiences across education, training, and digital innovation.

As the CEO of OSH for Technology and Artificial Intelligence Industries, Shehata combines exceptional technical mastery with a deep background in media and communication. He is a distinguished AI engineer, a member of UNESCO’s Global Alliance for Media and Information Literacy, and an award-winning investigative journalist with over eleven years of experience collaborating with leading international media organizations on high-impact projects focused on justice, transparency, and accountability.

Beyond his executive and creative roles, Shehata serves as a lecturer in Artificial Intelligence in Media at Cairo University’s Faculty of Mass Communication and as a guest speaker at several Arab universities, where he inspires a new generation of digital-minded journalists and creators capable of merging technology with storytelling.

A certified international trainer by the London School of Economics and Political Science (LSE), Shehata also serves as the Community Manager for Meta’s Journalism Project across the Middle East and North Africa, spearheading initiatives that promote innovation and digital media transformation in the region. He is also a consultant for the International Center for Journalists (ICFJ) in Washington, D.C., and a winner of Google’s 2022 Innovation Challenge for the Middle East, Africa, and Turkey, recognized for his pioneering contributions to developing AI tools that empower investigative and digital journalism.

Shehata El-Sayed stands as a symbol of Arab excellence and innovation, embodying the fusion of technology, creativity, and vision. His leadership and ingenuity continue to play a vital role in shaping the MetaLife Metaverse into one of the most advanced and inspiring technological projects in the Arab world.

Head of 3D Design & Visual Arts Team — Metalife Metaverse

Mohamed Reda is a visionary 3D Artist and Creative Director leading the design and visual arts team at Metalife Metaverse.
He and his talented team bring our concepts and simulations to life with artistic precision, creating ultra-realistic environments that merge technology, education, and imagination.
With deep expertise in 3D modeling, animation, and visual storytelling, Mohamed has designed immersive worlds that reflect both cultural authenticity and futuristic innovation. His work transforms technical ideas into visually engaging, emotionally resonant experiences.
As part of the Metalife Metaverse creative leadership, he focuses on crafting realistic 3D environments and simulations that seamlessly combine art, learning, and AI-powered interactivity, adding the artistic touch that makes every simulation feel real.
His passion lies in transforming imagination into immersive reality — enabling people to see, explore, and feel digital worlds as if they truly exist.
 

Urs Schaerer is the spiritual father and visionary mentor of the MetaLife Metaverse project — the man whose creativity, leadership, and boundless imagination inspired the team to dream bigger and step confidently into the virtual world.

As the founder of the groundbreaking project Swiss Digital World, launched from Switzerland to the entire globe, Urs laid the foundations for what became one of the most innovative digital ecosystems in immersive technology. Through our collaboration with him, we learned the true meaning of team spirit, creativity, and the art of transforming ideas into living virtual experiences.

Urs Schaerer possesses a rare combination of expertise — blending cutting-edge mastery in virtual reality, simulation modeling, and immersive software development with decades of international experience in logistics, global trade, and smart supply-chain management. This unique fusion of technology and operational vision positions him among the world’s most inspiring leaders in digital innovation and immersive transformation.

He continues to serve as a guiding force and mentor for teams around the world, nurturing innovation and shaping the future of how humanity connects, learns, and creates in both the real and virtual worlds.

A creative mind shaped by decades of cinematic excellence, guiding innovation with wisdom, integrity, and imagination.

Essam El-Banna — The Maestro of Media, Law & Creative Strategy

Essam El-Banna is more than a media and legal advisor — he is a creative powerhouse whose visionary experience bridges art, law, and national culture. With over 25 years of pioneering excellence in cinema, television, and large-scale productions, he brings a unique blend of strategic insight, legal precision, and artistic leadership to every project he touches.

From his early beginnings in cinematic production and directing to his rise as General Manager of Production and Studios at Modern Sport and Al-Mehwar channels, Essam has built a legacy of creativity and credibility. He has supervised hundreds of acclaimed productions, from major TV dramas and documentaries to national events like the Royal Mummies Parade, which showcased Egypt’s cultural greatness to the world.

His early career in advertising and production at Al-Ahram Agency honed his storytelling instincts and organizational excellence — skills that now empower him to craft immersive narratives and strategic media visions for modern digital ecosystems such as MetaLife Metaverse.

As Media and Legal Advisor of MetaLife Metaverse, Essam plays a vital role in:

• Guiding communication and brand image with professional authenticity.
   
• Overseeing content ethics, intellectual property, and legal frameworks.
   
• Ensuring creative projects align with global production standards.
   
• Building strategic partnerships and fostering cross-cultural collaborations.
   

Essam El-Banna embodies the fusion of art and intellect, turning decades of media heritage into forward-thinking innovation. His journey reflects a deep understanding of how storytelling, technology, and law can unite to build a trusted, inspiring digital world.

Karim Ahmed is the inspirational leader and creative force behind the application development and simulation engineering team at MetaLife Metaverse. He combines deep technical expertise with visionary creativity, bringing over seven years of professional experience in virtual reality (VR), augmented reality (AR), and game development using advanced platforms such as Unity and Unreal Engine.

Karim began his professional journey with the pioneering project Swiss Digital World in Switzerland — an experience that ignited his passion for immersive simulations and interactive innovation. His collaboration with MetaLife Metaverse has since evolved into a remarkable success story, where he has designed, programmed, and developed more than 15 cutting-edge projects spanning education, training, culture, and smart tourism.

Known for his precision, creativity, and forward-thinking mindset, Karim transforms complex concepts into realistic, engaging, and intelligent virtual experiences. His leadership and technical mastery continue to drive MetaLife Metaverse toward becoming one of the most advanced and visionary metaverse initiatives in the Arab world and beyond.

Hassan Hreidy is a senior economic journalist and international media expert with extensive experience in journalism, publishing, and economic reporting. Over the years, he has worked with some of the leading news agencies and media organizations in Egypt and the Arab world, earning a strong reputation for professionalism, credibility, and analytical insight.

At MetaLife Metaverse, Hassan serves as the Media and Press Coordinator, overseeing all journalistic collaborations, media coverage, and public communication initiatives. His role bridges the project with the wider press community, ensuring that MetaLife’s message of innovation and progress is effectively represented across national and regional platforms.

With his deep understanding of economic trends and media strategy, Hassan plays a key role in shaping the project’s public image and fostering strong relations with journalists, publishers, and media institutions throughout the Arab region.e approach to every project, working closely with our clients to ensure their needs are met and their expectations are exceeded.